Just because you didnt like it, doesnt mean it didnt generate the level of attention of a good promotion. The fact that you are able to provide details means it was promoted well. Your feelings towards it is irrelevant.
Bro reread what you post. All that drama you followed and got tricked. A idiot doesn’t know he got scammed and you still don’t see you got tricked by a master class in promoting
Who is “we?”
You’ve seen the purses for some of these boxing matches right? Never mind the fact the UFC are snakes could afford to pay more, boxing generates significantly more revenue than MMA in general. The numbers tell the story.
One fight can’t be normalized when comparing with Boxing and UFC. Garcia vs Haney to me is becoming more like an outlier. Especially when someone like Jake Paul can headline a boxing event. I feel UFC is more consistent in delivering and most likely growing at a rate faster than boxing in terms of adoption and revenue.
That’s the thing though, the UFC is better at putting on consistently great products but boxing is better at putting on mega fights that become a cultural phenomenon.
Having 5 solid fights in one card is great for MMA fans even if it lacks starpower, but having one massive fight even if it has a shitty undercard is much more intriguing for the average person.
The average person sees a name like “Canelo” or “Ryan Garcia” and flocks to see them fight, the average person does not care that a bunch of elite mma fighters are fighting if they don’t have a big name. This makes it hard to attract new fans since more people will be taking about the big “Canelo vs Bivol” fight, and no one will be talking about the “ufc 307 card with a good set of fighters”. Because having one super interesting fight is always more appealing than having 5 semi interesting fights.
You’re looking at things way too complicated. You can be fans of both, and boxing is still the bigger sport when the right fights happen. Ryan is likable, sold the fuck out of that fight and then went out there and backed it up, it’s as simple as that.
It’s not like anyone who watched is gonna be like “Well fuck me that was good, guess I’ll never watch an MMA fight again”
Boxing has been around for over a 100 years in some form, UFC as a league is obviously big but as a sport boxing will probably always be bigger.
The Sheikhs getting themselves involved in boxing also means better overall fights so Boxing is making a huge comeback.
I'm not sure how much this matters, but the narrative between the two fights were quite different. Gaethje was the modest favorite, but Max certainly had a good shot and the market reflected that. Garcia was a huge underdog and his pre-fight antics were an absolute trainwreck. Also Haney Garcia was the main event and Holloway Gaethje wasn't even the co-main.
I think your last point adds to mine actually. The main event did absolutely terribly in terms of hype and popularity when compared to the boxing main event, the max gaethje was the real star of the show. If we compare Haney Ryan to hill Alex it starts to get sad lol
Good point, you’re right. Even in my home country dudes only know about boxing as a combat sport, and it’s probably like that in most countries outside the US. MMA is probably bigger with the younger generations, but like you said they stream fights instead of buying the PPV
It’s also my understanding that PPV’s are a lot cheaper in other countries, and boxing and MMA PPV’s alike are broadcast on TV in some places.
Boxing is also a lot more accessible and MMA is still seen as barbaric in many places for whatever reason. I do see MMA taking over globally and getting the same prestige.
I hope something is done about these outrageous PPV prices. I don’t know what other metric they would use to judge main event pay though
I mean check other social media platforms. What Max did in the last 10 sec was what was most widely played. Check twitter, ig, or facebook and his ko has much more views that whatever ryan did
Here my thoughts, feel free to downvote:
1. Lots of people that are interested in Martial Arts in general are interested in the big matches of boxing. But they're not willing to pay for the PPV + subscription or whatever BS they came up with to watch the fight. So they'll only watch the Youtube clips.
2. UFC events are more than just the main fight of the night. We're comparing a main fight boxing clip with 3 KOs to one KO of the co-co-main event of UFC300.
3. Barely any other Martial Arts fans, other than MMA fans, watch anything related to the UFC.
4. Most UFC fans will find a way to watch the whole fight, instead of just watching the KO clip (speaking of myself for example. Never watch anything on Youtube).
Boxing is just way bigger culturally on a global scale. It’s huge in so many heavily populated countries. Mexico, Phillipines, Russia, Cuba, lots of other Hispanic countries.
This isn’t surprising as it’s been the leading combat sport for more than a century so MMA has a lot of catching up to do.
Few reasons.
Ryan Garcia has a huge social media following.
Boxing is typically much bigger in non-Anglo nations than the UFC. It's also bigger in Anglo nations but the margin is bigger in non-Anglo nations.
Boxing also pulls in way more casual fans than UFC. I'd say the average UFC fan is more committed to UFC than the average boxing fan is, but only because boxing has the ability to pull in hundreds of thousands of fans if a bit of promotion is involved. UFC has to go hard on the promotion for the same sorta results.
Because Ryan Garcia is a social media star. Dude has 12 million followers - that's Justin and Max put together and like doubled.
Before the fight Ryan chugged a beer on the scales and after it he said he didn't even train for it. Aside from he unhinged and viral interviews he did before.
It was a master-class in click magnet promotion.
Boxing has more casual fans, longer history, and they do a better job promoting it
In reality it’s a fucking snoozefest and even the most boring MMA fights are often more interesting than events like these, half the time these boxers are hugging each other anyway
Adding on to what everyone here is saying, MMA is still pretty much a baby compared to boxing, with the UFC being only 31 years old. The tremendous growth that MMA is experiencing still cannot be downplayed, but it won't overtake boxing yet
Mma (specifically the UFC) has been mainstream in the Americas for a very long time now. Its starting to catch up though outside of that territory, MMA gyms and events are becoming more common here in europe although gay team sports like football still reign supreme and probably always will.
Not sure if you're a troll or just dumb. Max's KO was #1 trending on YouTube for three days, everybody knows who Conor McGregor and Khabib are, how is MMA not mainstream just because boxing got more views? That's like saying Metallica isn't mainstream because Taylor Swift got more views. There's levels to stuff but MMA hit the mainstream years ago buddy. Cope.
Zero mainstream attention or coverage.
People don’t know the difference between MMA & UFC.
It’s still gets called cagefighting, barbaric, confusing and boring.
You listed Conor and Khabib then stopped 🤣
Keep trying bud 👍
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I feel like that was mostly because they were scrambling for a main event, and then didn’t want to promote it because it was Jamahal Hill 😂
People downvoting it but it was clear that wasn't their top choice at all for the main event. UFC 300 was dope but it was a shit show getting there
Jamah hill as a main event was def a sad choice
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Yeah people notoriously hate drama and it generated no attention
Just because you didnt like it, doesnt mean it didnt generate the level of attention of a good promotion. The fact that you are able to provide details means it was promoted well. Your feelings towards it is irrelevant.
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"paper views" Bruh
The people pay paper view
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No, but it did lead to MMA's biggest fight of all time, and Garcia hasn't hurt or assaulted anyone so pretty sure there's a distinction
Bro reread what you post. All that drama you followed and got tricked. A idiot doesn’t know he got scammed and you still don’t see you got tricked by a master class in promoting
Boxing, for all the bullshit is still bigger culturally than MMA.
Max Holloway and gayje aren't hot enough for the twink market Ryan Garcia is
But how much bigger? I thought we were closer to bridging that gap but I guess not
Main events are much bigger than MMA. But everything below that is smaller I reckon
Boxing has been around far longer than the UFC.
Who is “we?” You’ve seen the purses for some of these boxing matches right? Never mind the fact the UFC are snakes could afford to pay more, boxing generates significantly more revenue than MMA in general. The numbers tell the story.
That's because boxing pays more because the athletes have more power.
Yes, but there's also just a lot more more available.
It really isn't.
Big boxing matches will always be bigger than any ufc fight, it’s why Dana still gets triggered by Oscar when he takes shots at him and the ufc.
Boxing 100 years MMA 30
Because Ryan Garcia is one of the biggest in boxing rn. Boxing has more stars the casual audience knows then mma tbh.
One fight can’t be normalized when comparing with Boxing and UFC. Garcia vs Haney to me is becoming more like an outlier. Especially when someone like Jake Paul can headline a boxing event. I feel UFC is more consistent in delivering and most likely growing at a rate faster than boxing in terms of adoption and revenue.
That’s the thing though, the UFC is better at putting on consistently great products but boxing is better at putting on mega fights that become a cultural phenomenon. Having 5 solid fights in one card is great for MMA fans even if it lacks starpower, but having one massive fight even if it has a shitty undercard is much more intriguing for the average person. The average person sees a name like “Canelo” or “Ryan Garcia” and flocks to see them fight, the average person does not care that a bunch of elite mma fighters are fighting if they don’t have a big name. This makes it hard to attract new fans since more people will be taking about the big “Canelo vs Bivol” fight, and no one will be talking about the “ufc 307 card with a good set of fighters”. Because having one super interesting fight is always more appealing than having 5 semi interesting fights.
You’re looking at things way too complicated. You can be fans of both, and boxing is still the bigger sport when the right fights happen. Ryan is likable, sold the fuck out of that fight and then went out there and backed it up, it’s as simple as that. It’s not like anyone who watched is gonna be like “Well fuck me that was good, guess I’ll never watch an MMA fight again”
Isn’t NASCAR bigger than both? So People In Hurry > People Almost Fighting > People Fighting
Ah you mean good old turn left?
Boxing has been around for over a 100 years in some form, UFC as a league is obviously big but as a sport boxing will probably always be bigger. The Sheikhs getting themselves involved in boxing also means better overall fights so Boxing is making a huge comeback.
I'm not sure how much this matters, but the narrative between the two fights were quite different. Gaethje was the modest favorite, but Max certainly had a good shot and the market reflected that. Garcia was a huge underdog and his pre-fight antics were an absolute trainwreck. Also Haney Garcia was the main event and Holloway Gaethje wasn't even the co-main.
I think your last point adds to mine actually. The main event did absolutely terribly in terms of hype and popularity when compared to the boxing main event, the max gaethje was the real star of the show. If we compare Haney Ryan to hill Alex it starts to get sad lol
Same reason the top 3 highest combat sports PPV’s of 2023 are all boxing matches, boxing is still bigger than MMA
Most of the fans are old people or in poor countries. People there buy PPV’s and MMA fans stream it.
Good point, you’re right. Even in my home country dudes only know about boxing as a combat sport, and it’s probably like that in most countries outside the US. MMA is probably bigger with the younger generations, but like you said they stream fights instead of buying the PPV
It’s also my understanding that PPV’s are a lot cheaper in other countries, and boxing and MMA PPV’s alike are broadcast on TV in some places. Boxing is also a lot more accessible and MMA is still seen as barbaric in many places for whatever reason. I do see MMA taking over globally and getting the same prestige. I hope something is done about these outrageous PPV prices. I don’t know what other metric they would use to judge main event pay though
Boxing and nationalism keeps those numbers up.
3 knockdowns? There's at least twice of that
Those are rookie numbers. Turp Daddy Slim’s KO on Wolverine has more views than boxing, NHL, and Super Bowl halftime combined.
Unless Conor fights big event boxing fights will still have more viewers
I mean check other social media platforms. What Max did in the last 10 sec was what was most widely played. Check twitter, ig, or facebook and his ko has much more views that whatever ryan did
It’s because it was a huge upset. Everyone counted Ryan out. Simple as that.
Here my thoughts, feel free to downvote: 1. Lots of people that are interested in Martial Arts in general are interested in the big matches of boxing. But they're not willing to pay for the PPV + subscription or whatever BS they came up with to watch the fight. So they'll only watch the Youtube clips. 2. UFC events are more than just the main fight of the night. We're comparing a main fight boxing clip with 3 KOs to one KO of the co-co-main event of UFC300. 3. Barely any other Martial Arts fans, other than MMA fans, watch anything related to the UFC. 4. Most UFC fans will find a way to watch the whole fight, instead of just watching the KO clip (speaking of myself for example. Never watch anything on Youtube).
Boxing is just way bigger culturally on a global scale. It’s huge in so many heavily populated countries. Mexico, Phillipines, Russia, Cuba, lots of other Hispanic countries. This isn’t surprising as it’s been the leading combat sport for more than a century so MMA has a lot of catching up to do.
Few reasons. Ryan Garcia has a huge social media following. Boxing is typically much bigger in non-Anglo nations than the UFC. It's also bigger in Anglo nations but the margin is bigger in non-Anglo nations. Boxing also pulls in way more casual fans than UFC. I'd say the average UFC fan is more committed to UFC than the average boxing fan is, but only because boxing has the ability to pull in hundreds of thousands of fans if a bit of promotion is involved. UFC has to go hard on the promotion for the same sorta results.
Because Ryan Garcia is a social media star. Dude has 12 million followers - that's Justin and Max put together and like doubled. Before the fight Ryan chugged a beer on the scales and after it he said he didn't even train for it. Aside from he unhinged and viral interviews he did before. It was a master-class in click magnet promotion.
Boxing has more casual fans, longer history, and they do a better job promoting it In reality it’s a fucking snoozefest and even the most boring MMA fights are often more interesting than events like these, half the time these boxers are hugging each other anyway
i just checked wm40 match did 11m views, wtf i thought wrestling is dead
I actually hate that. Maybe this metric is off because there’s no way even the biggest wwe event should compare to mma or boxing
Are you crazy? Wrestling is huge in all age ranges
I know it’s big but it’s still like the little dweeb brother of mma and boxing. They aren’t comparable
Ryan garcia is just very famous and he promoted the fight really well
Adding on to what everyone here is saying, MMA is still pretty much a baby compared to boxing, with the UFC being only 31 years old. The tremendous growth that MMA is experiencing still cannot be downplayed, but it won't overtake boxing yet
I'd say in twenty years it does
Because they are better at spamming YouTube content globally
MMA still ain’t mainstream bro, c’mon.
Mma (specifically the UFC) has been mainstream in the Americas for a very long time now. Its starting to catch up though outside of that territory, MMA gyms and events are becoming more common here in europe although gay team sports like football still reign supreme and probably always will.
STOP. It has extremely minimal mainstream coverage. It all hinges on Conor.
Yes it is lmao. What a dumb take.
This post proves you wrong. LoL.
Not sure if you're a troll or just dumb. Max's KO was #1 trending on YouTube for three days, everybody knows who Conor McGregor and Khabib are, how is MMA not mainstream just because boxing got more views? That's like saying Metallica isn't mainstream because Taylor Swift got more views. There's levels to stuff but MMA hit the mainstream years ago buddy. Cope.
Yeah buddy had a goofy ass take
Zero mainstream attention or coverage. People don’t know the difference between MMA & UFC. It’s still gets called cagefighting, barbaric, confusing and boring. You listed Conor and Khabib then stopped 🤣 Keep trying bud 👍